Google Analytics MCP Server
Google's officially maintained GA4 MCP server. Ask "which channel drove the most conversions last month?" and the AI pulls the data from GA4 itself, instead of you assembling dimensions and metrics in the reporting UI.
The GA4 interface has always been a barrier — the dimension and metric names are numerous and unintuitive, and the combination you want usually needs a custom exploration. Asking in plain language removes that layer.
Install / Connect
# No npm package — install from source.
# See the repo's README for the exact command:
# https://github.com/googleanalytics/google-analytics-mcpFollow the official README; env and args vary per server.
Why use it
Good for: anyone who needs GA4 numbers but doesn't want to fight the reporting UI — content and growth roles especially.
Before connecting: you'll need a Google Cloud service account, granted read access on the GA4 property. Viewer is sufficient.
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Frequently Asked Questions
Does it support Universal Analytics?
No, GA4 only. UA has been sunset.
Can it change my GA configuration?
It's built for querying data. Granting the service account Viewer keeps it read-only, which is the recommended setup.